We worked for a big agency with big clients. Won lots of awards. We were hot. Smokin’ hot!

Then one day our agency lands this HUGE rush job from our biggest client. The kind of drop-everything-pull-out-all-the-stops job where there’s no time for screwing around, not even time for the lunch hour Nintendo tourney in the break room.

We decided to sub out some of the work. So we went looking for some sources for great advertising.

First we called some free-lancers from the back of AdWeek. They all sucked. Let’s face it, if they were any good they’d be snapped up by an agency in two seconds.

Next we tried calling those big guys out of New York and L.A. They had nice-sounding reels, but boy did they charge an arm and a leg. And most of them were not so keen on sharing creative control.

So what did we do? Panic, first. And then we busted our butts working nights and weekends to finish the job.

And then we quit the agency and founded Eye Cue Advertising.

Because we figured there oughta be a source for top-notch creative at reasonable prices. And if you want something done right, you oughta do it yourself.

We wrote our business plan on the back of a greasy napkin (TIP: never hold a business meeting at a rib joint). We came up with three points that summarized what we were all about:

1. Absolutely the best creative. No compromises.
2. Reasonable prices that let everyone involved make a living.
3. Accountability, punctuality and collaboration.

We think you’ll enjoy working with us. Heck, we wish we’d been around when we were working at the big agency. Ya know?