When we’re on the spot…you’re not. Seeing is believing.
FACT: Media placement accounts for 80% or more of an ad campaign’s total cost.
When Eye Cue first opened for business in 1989, we proposed that there were two things critical to an ad's ultimate success and effectiveness: writing and execution.
Twelve years later, we know these two attributes - a great script and exceptional production - make all the difference. However, now we say there are THREE things critical to an ad's success: writing, production and placement.
Yup. Media Placement. After all, the best spot in the world isn’t much good if the right people don’t hear it at the right time. And so, while Eye Cue remains a "placement-free" creative firm, we have enlisted an extraordinary media associate who has literally changed the way we do business.
For our clients who desire media consulting and placement for radio, TV and print media, we work exclusively with Lee Sunderland. owner of Westbrook Media Management. For most clients, Lee can negotiate rates that are 30% lower than other placement resources. And, in some cases, she has engineered schedules that delivered a 400% increase in reach and frequency over previous buys … for a LOWER budget.
For more information, contact us or e-mail media@eye-cue.com.
